Hello there!
I'm Alfredo Schaitza

Technical leadership across product design and design ops for a technology organization of 3,000+ people. Led the evolution of Flora, Grupo Boticário's design system, from foundational decisions and component architecture to direct product delivery embedded in squads, mentoring up to 30 product designers and supporting 200+ across design ops initiatives.

Built internal frameworks covering toolstack management, workflow standardization across 100+ squads, AI-powered research repositories reducing desk research time by 60%, and AI accessibility agents that brought image accessibility coverage from 8% to 100% across 5,000+ SKUs. Flora delivered a 44% reduction in cycle time, 60% drop in bug rates, 78-point NPS, and GMV growth of up to 16%.

Led the internalization of 19 digital products previously built by external agencies, covering e-commerce, in-store experiences, sales rep tools, and backoffice systems. Structured multidisciplinary squads from the ground up, defined design rituals and workflows, and conducted technical interviews for the first 60 product designers hired in-house.

Conceived and built Grupo Boticário's design system from the ground up, including its multi-brand, multi-platform token foundation and core structure. The proof of concept alone reduced the backlog for building sales rep registration flows from 6 months to 4 weeks and increased registration volume by 20%.

Hybrid role spanning hands-on product design and technical leadership across multiple client accounts. Led complex redesign and zero-to-one projects end-to-end, from scope definition, budgeting, and concept through final delivery, while setting design standards, quality benchmarks, and team allocation across engagements.

Worked directly as lead designer on high-complexity projects for Porto Seguro, Hellmann's, Nextel, Cyrela, and Grupo Boticário. Porto Seguro's redesign turned the company's website into its primary acquisition channel: 60% of broker leads came from online, acquisition cost dropped 40%, and total leads grew 20%.

Primary designer on redesign and new business projects, working end-to-end from user research and problem definition through concept, wireframing, responsive design, usability testing, and delivery. Embedded directly with clients in both remote and on-site contexts, leading Design Sprints, workshops, and innovation sessions focused on problem framing and stakeholder alignment.

Delivered redesigns for major brands including Nextel, Cyrela, Hellmann's, and Porto Seguro, with measurable gains in conversion, engagement, and user satisfaction across each engagement.

Started across branding, graphic design, packaging, and interactive campaigns for corporate clients.

The transition to a full focus on UX happened in 2013, driven by direct contact with users and human-centered design methods, and the realization that interfaces built around real user behavior generate measurable results.